What Online Video Marketing is and Why You Should Care

video-marketingA question which comes up a lot is what Online Video Marketing actually is. Well the definition of it is very simple but quite broad. It is essentially using video to promote your business, product or service.

This encompasses a lot of things, for example, that viral video that everyone is trying to create will obviously come under this definition, but also having a product demonstration video on your website to showcase what your product can do is video marketing.

Why Choose Online Video Marketing

So, the question then becomes why would you want to use video to do this rather than other forms of marketing?

Well there are quite a few reasons

Explain Your Business

Video is a great way to explain your business to potential customers, 90 seconds of video can be more effective than the rest of your website put together.

Video can visually explain and demonstrate complex concepts and products in a way that makes it easier for the viewer to understand.

Increase Trust

Video also helps to build trust and personality to your brand . 52% of consumers say that watching product videos makes them more confident in online purchase decisions.

Increase Engagement

It increases engagement in your website making people more likely to stay and read. The average user spends 88% more time on a website with video.

Improve Other Marketing Channel Performance

Video is a key part of online marketing improving your search, social, and email marketing. Video has been shown to increase click through rates in your emails by more than 90%. As well as this over 60% of Google search results include video and 92% of mobile video viewers share videos with others.

Improve Conversion Rate

Used properly video improves your conversion rate, making it more likely that visitors to your site will buy from you. Having a video on your homepage can improve your conversions by as much as 100%.

If you want to get started with online video marketing, then why not get in touch and see how we can help, or if not then you can still sign up to receive great tips, news and competitions straight to your inbox.


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