Video has huge benefits for email marketing, it increases your click through rates (Forrester, 2010) and decreases your subscriber opt outs (Eloqua, 2010). But just how do you go about including video into your email campaigns? Well, there are 2 main ways to do this: Embed or link. We’ll go…
Video Transcipt: When approaching your first online video, there’s a few important considerations that will have a massive impact on how successful your project is. After watching this video, you’ll be aware of some of the key things that can make or break your first production... The Objective Your…
Talking in front of the camera can be a really daunting experience, it’s something that doesn’t come naturally to most people, even those who are used to speaking to a room full of people. After all we haven’t evolved to converse with inanimate objects, apart from the occasional rant at…
Everyone loves the idea of a viral video. Your business suddenly gets in front of thousands, if not millions of people. And all of this for a fraction of the cost of traditional marketing practices.
So it makes sense that when marketing your video the gold standard is it going viral right?
Well… no. And here’s why. (more…)
“Our website doesn't have a video” may seem like an unlikely reason for people to justify getting one. However, with video’s ever expanding popularity comes a growing number of people who see video on other websites and decide that they want one too. That’s great, you should get a video.…