5 Awesome Examples of Low Cost Video Marketing

One of the biggest complaints about video marketing is that it is too expensive for the majority of small business to be able to afford. To prove all these naysayers wrong here is a list of 5 great viral marketing that wouldn’t cost too much to replicate. Serena Software –…

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4 Key Ways to Increase Your Video’s Views

So you've made your video and threw it up on your website or on YouTube to wait for the views to roll in. Now it’s a little while later and you’re stuck wondering why no one is watching your video. Well, don’t worry, we’re here to help with the 4…

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Hard vs Soft Calls To Action

  • Post category:Video

A call to action (CTA) is an instruction you give to your audience to do a desired activity. This can be as simple as “call now” or “check out our latest newsletter” and this is probably something you already know. But you may have come across the terms “hard” and…

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5 Ways To Sell Video Marketing To Your Boss

  • Post category:Marketing

So, you know your company needs video. All your competitors have it and it looks and works great for them. There is just only one thing stopping you from going right ahead and killing it at video marketing. And that’s your boss. But don’t worry, we’re here to help with…

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The Top 5 Greatest Video Marketing Fails

Who doesn’t love a good laugh at other people’s expense? With that in mind let’s have a quick run-down of the 5 worst video marketing fails. 5. Ragu - What’s it like when dad cooks dinner? It seems crazy that when Ragu started this campaign in 2011 they didn’t see…

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Key Video Marketing Insights from the Searchmetrics Universal Search Report

  • Post category:Video

Search Metrics has recently released its annual white paper on universal search results in Google U.S search results with some interesting findings. What is Universal Search? First, a quick detour to explain universal search for those who don’t know. Universal search is the blending of Google’s different search products. An…

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What a Video Sitemap is and How to Create One

Before I get into how to create a video sitemap first I will explain a bit about what a sitemap is and what it is useful for. If you’re already confident on this point then just scroll down to the section below to get straight into the nitty gritty.  …

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What Online Video Marketing is and Why You Should Care

  • Post category:Marketing

A question which comes up a lot is what Online Video Marketing actually is. Well the definition of it is very simple but quite broad. It is essentially using video to promote your business, product or service. This encompasses a lot of things, for example, that viral video that everyone…

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What InVideo Programming is and How to Use It

InVideo Programming is a great free feature you can get for your YouTube videos that allows you to do 3 things: Feature another video in all of your videos Add a logo / watermark to all of your videos Add a short intro clip to all, or a selection of…

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How to Use Video to Improve Conversions

We all know video is fantastic for improving conversions. If you’re reading this chances are you’ve heard all the stats about how this or that company improved their conversions rate by 2 million percent. All of these impressive stats might leave a lot of people wondering why their videos haven’t…

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