If you’ve got a website, one of the most important areas to measure is your conversion rate. This is the percentage of people that come to your site and carry out a desired action - whether it be a purchase, filling in a contact form, or signing up to the…
So you’re in need of some great music to make your videos stand out, but there’s a problem - you’re not a musician, and you don’t have a big budget to invest. Well don’t worry, we’ve got you covered. In this post we’re going to look at some great places…
In this week’s post we’re going to be looking at how the YouTube algorithm works to sort the results you see when using their search engine. Obviously there won’t be any specifics or hard computer science in this post as the actual algorithm is a very closely guarded secret. However,…
Closed captions, or subtitles are great ways to get your video in front of a wider audience. Without these captions deaf people or people who can’t speak the video’s language can’t get the full benefit of your video, and almost certainly wouldn’t watch it without subtitles. If you don’t know,…
The title of your video is important. It’s important for searchers and search engines. Along with your thumbnail it is one of the only things a person on YouTube will use to decide whether to watch your video. And before YouTube has any information from users it uses your title…
What is Watch Time? Watch time is the main metric that YouTube’s algorithm uses when deciding on how high it should rank your videos. This is both the length of time people spend watching your video and the length of time people spend on YouTube after watching it. Why Watch…
There's a wealth of information out there about what you should be doing to optimise your video for YouTube’s search rankings. It can be a challenge just trying to read through all this information and apply it to your videos, but to make matters worse, not all of it is…
Engagement metrics measure your ability to captivate your audience and keep them glued to your videos, but it’s an often overlooked part of video marketing.
In this post we’ll take a look at what engagement actually means, how to measure it accurately, and actionable tips for improving it…
Our list of the best video marketing blogs and resources Video marketing is a dynamic industry, and things change quickly. Staying up to date with developments, and trying to make sense of what you should be doing can be daunting. We’re fairly new to the video marketing game, which means…
Creating regular content is great for your website, but sticking to a regular content schedule means consistently coming up with good ideas for your posts. But brainstorming is hard and it is difficult to know where to begin sometimes. Well, whenever you are struggling you can always come back here…