In this week’s friday video, Professor Richard Wiseman shares with us a persuasion technique called the “Foot in the door effect” which highlights the importance of utilising both hard and soft calls to action. Understanding that your customers will be at various different stages of the buying cycle will allow…
A little while ago I wrote a post detailing the biggest YouTube SEO Myths. This week I’m following it up with a few, more general myths about video SEO as a whole, not just specifically YouTube. So let’s get into it: 1. Videos need to be short Like many…
This week's Friday video is just up on our YouTube channel and talks about how to get your company branding into your YouTube descriptions. A little while ago we did a video on How To Brand Your YouTube Videos and we promised we would do videos which expanded on the points mentioned in that…
When most businesses decide to bring video into their online marketing mix, they often approach it with the mindset of developing a big production video, often with the hope of it going viral. There’s been budget allocated towards getting something developed, and it becomes one big project. But this is…
For this weeks Friday video, we want to share a great interview that discusses an area that gets more and more important as technology moves on - mobile video optimisation. In this video, Tim Schmoyer from ReelSEO interviews Jeroen "JW" Wijering, the co-founder of JWPlayer, and he shares some really…
Before you invest time into creating a video, you want to know that people are going to care about what you’ll be saying. That’s why you need keyword research. If you’re new to keyword research, there’s some great beginners guides here and here. But for the purposes of this post…
The Friday video this week comes from Numberphile who talks to Ted Hamilton from YouTube and gets a brilliant explanation for why YouTube videos get stuck on 301 views. Perhaps you’ve experienced this 301 views issue with your videos or seen it on other people’s. Either way Numberphile gives you…
The past few months have been an interesting time for video in the search results, with Google making changes to it’s algorithm that have had a massive effect on the way these video results are handled. All these changes impact the handling of rich snippets, and change the way that…
In this week’s video, Sam looks at a simple trick to improving one of the most important metrics that any online marketer tracks - conversion rate. In most cases, a small increase to your conversion rate can have a massive impact on leads/sales driven through the site, so it’s well…
In this post we’re going to look at how to recover your YouTube account once you have deleted it. Just a quick point on terminology before we get into this post. There is a difference between a YouTube account being deleted and terminated. A deleted account is something that you…