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Are you wanting to integrate video into your marketing, but struggling to come up with ideas? Perhaps you’ve seen competitors using video, but can’t decide on what format you should use?
In this post we’re going to look at some of the most common formats for video, to help inspire you and get those creative juices flowing.
This is likely one of the first formats that springs to mind when thinking about videos for businesses. A corporate video is a great way to introduce your company to potential clients and help them get a better idea of what you do and how you operate.
Whether it’s someone from inside your business, or an external partner, interviewing someone who’s an authority on a subject can create very engaging and useful videos.
There’s likely a wealth of unshared knowledge within your business, and video is a great way of getting it out there.
While these sit at the more costly end of the spectrum, explainer videos are a great way of explaining how a product or service works. These are often great if your business offers something that customers aren’t already familiar with, which is why they tend to be very popular with startups and new technology companies.
For a great example, take a look at this video from Grumo Media:
For a lot of businesses, the same questions get asked by clients time and time again.
Most websites will contain FAQ pages, containing answers to the most frequently asked questions, so why not consider creating an FAQ video? It’s a much more personable way to answer your customers questions and can be very cost effective to develop.
In the same vein as explainer videos, product demos are a great way of showing off your product and demonstrating its benefits.
Blendtec have got to be one of the best when it comes to creative product demonstrations:
It’s not only limited to physical products either – digital and software products can be demonstrated very easily through the use of screen capture software and a voiceover.
Here’s an example from Xero:
Tutorial videos can be very easy to produce, often requiring very little investment. “How to” terms are also very highly searched for across the web. There are even businesses, like eHow, that have been built off this principle.
Within your business there’s bound to be a wealth of knowledge that can be used to create some useful tutorial videos.
Video testimonials are very easy to develop and can really build trust in your brand. Gather a few of your most delighted clients and get them to speak for 30 seconds on how you’ve helped them, and you’ll have a very persuasive video for your website.
This is one of the easiest video ideas, because you already have the content!
By taking existing marketing materials such as slideshows, presentations, and webinars, you can develop useful videos at very little cost. So why not take a look through your back catalogue of marketing materials and see if there’s anything you can use.
So hopefully there’s a few ideas here to get you started – there’s so many routes you can go down when it comes to online video and we’ve only scratched the surface.
We’ll have a post about generating video topic ideas and researching your audience coming up in the next few weeks, so be sure to sign up to our newsletter so you don’t miss out!