Friday Video – The Persuasion Mind Trick

In this week’s friday video, Professor Richard Wiseman shares with us a persuasion technique called the “Foot in the door effect” which highlights the importance of utilising both hard and soft calls to action.

Understanding that your customers will be at various different stages of the buying cycle will allow you to create a small offering for each stage, which helps to get your foot in the door.

Happy viewing!

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