Our list of the best video marketing blogs and resources Video marketing is a dynamic industry, and things change quickly. Staying up to date with developments, and trying to make sense of what you should be doing can be daunting. We’re fairly new to the video marketing game, which means…
One of the biggest complaints about video marketing is that it is too expensive for the majority of small business to be able to afford. To prove all these naysayers wrong here is a list of 5 great viral marketing that wouldn’t cost too much to replicate. Serena Software –…
So you've made your video and threw it up on your website or on YouTube to wait for the views to roll in. Now it’s a little while later and you’re stuck wondering why no one is watching your video. Well, don’t worry, we’re here to help with the 4…
A call to action (CTA) is an instruction you give to your audience to do a desired activity. This can be as simple as “call now” or “check out our latest newsletter” and this is probably something you already know. But you may have come across the terms “hard” and…
Who doesn’t love a good laugh at other people’s expense? With that in mind let’s have a quick run-down of the 5 worst video marketing fails. 5. Ragu - What’s it like when dad cooks dinner? It seems crazy that when Ragu started this campaign in 2011 they didn’t see…
Search Metrics has recently released its annual white paper on universal search results in Google U.S search results with some interesting findings. What is Universal Search? First, a quick detour to explain universal search for those who don’t know. Universal search is the blending of Google’s different search products. An…
Before I get into how to create a video sitemap first I will explain a bit about what a sitemap is and what it is useful for. If you’re already confident on this point then just scroll down to the section below to get straight into the nitty gritty. …
InVideo Programming is a great free feature you can get for your YouTube videos that allows you to do 3 things: Feature another video in all of your videos Add a logo / watermark to all of your videos Add a short intro clip to all, or a selection of…
Everyone loves the idea of a viral video. Your business suddenly gets in front of thousands, if not millions of people. And all of this for a fraction of the cost of traditional marketing practices.
So it makes sense that when marketing your video the gold standard is it going viral right?
Well… no. And here’s why. (more…)
“Our website doesn't have a video” may seem like an unlikely reason for people to justify getting one. However, with video’s ever expanding popularity comes a growing number of people who see video on other websites and decide that they want one too. That’s great, you should get a video.…