How to Monetise Your Online Video

So you want to use video to start making either you, or your business some more money? Well, it’s not as simple as it might seem. Before you even begin to create videos you’ll need to decide on what method your videos are going to use to make that money.…

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Friday Video – Using Hyperlapse for Video Marketing

Our first Friday video of 2015 is brought to you by Tim Schmoyer of ReelSEO. In this video Tim looks at Instagram's Hyperlapse app for creating and sharing time lapse videos cheaply. The video gives some great ideas for how you can use these time lapses in a creative way for your video marketing.…

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Friday Video – Science of Persuasion

This week's Friday video is narrated by Dr. Robert Cialdini and Steve Martin. The video talks about 6 fundamental principles in the science of persuasion and provides some thought provoking points for anyone wanting to create persuasive video. Happy Viewing!  

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Friday Video – How Web Video Powers Global Innovation

In this weeks Friday video, Chris Anderson discusses the potential that online video has to revolutionise the way we learn and innovate. He discusses how online video simplifies the sharing of ideas and skills that have previously been hard to demonstrate, and the opportunities this creates for people and organisations…

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Unleashing the Power of YouTube Playlists

Playlists are a fantastic YouTube feature, and one that a lot of video marketers ignore - probably because they don’t understand what benefit they can get from them. For those who don’t know, playlists are a way of grouping together similar, or related videos so that they can be watched…

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Ideas for Your Next (or First) Video

  • Post category:Video

Are you wanting to integrate video into your marketing, but struggling to come up with ideas? Perhaps you’ve seen competitors using video, but can’t decide on what format you should use? In this post we’re going to look at some of the most common formats for video, to help inspire…

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Friday Video – The Persuasion Mind Trick

  • Post category:Video

In this week’s friday video, Professor Richard Wiseman shares with us a persuasion technique called the “Foot in the door effect” which highlights the importance of utilising both hard and soft calls to action. Understanding that your customers will be at various different stages of the buying cycle will allow…

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Top 5 Video SEO Myths

A little while ago I wrote a post detailing the biggest YouTube SEO Myths. This week I’m following it up with a few, more general myths about video SEO as a whole, not just specifically YouTube. So let’s get into it:   1. Videos need to be short Like many…

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Friday Video – Branding YouTube Descriptions

This week's Friday video is just up on our YouTube channel and talks about how to get your company branding into your YouTube descriptions. A little while ago we did a video on How To Brand Your YouTube Videos and we promised we would do videos which expanded on the points mentioned in that…

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