As I was writing our recent post about including video in your email marketing campaigns I was looking for some statistics to start it off. One statistic which I stumbled across time and time again was that one minute of video is worth 1.8 million words. To give you an…
We’ve all seen the related videos on YouTube, they’re the recommendations which appear on the side of the website and also at the end of a video and look a bit like this: They’re pretty difficult to miss YouTube uses these recommendations to get people to continue watching as many…
In this week's Friday video Ann Handley from MarketingProfs talks about the importance of using calls to action in your videos, as well as giving an example of one of her favourite uses that she has seen. In this video Ann gives a quick overview of the benefits of calls…
When it comes to conveying your message to your audience, video is one of the most effective mediums you can use. While the internet has always been primarily text based, with technology developing and video now accessible to everyone, that's rapidly changing. Video is becoming one of the most important…
In this week’s Friday video Clay Collins discusses two really useful tips to help you increase your video conversion rate. Conversion rate is one of the most undervalued areas of video marketing, but it’s an area where small improvements can have a massive impact. So next time you’re producing a…
We recently wrote a post detailing ways you can make money through online video. One of the downsides of writing a post like that is that it’s difficult to go into real detail on each point. That’s why in this post we are going to take a deeper look at…
This week’s Friday video comes courtesy of Vidyard’s Video Marketing Institute. There’s some great stats on the growth of video and how it’s being consumed. If you haven’t yet started with video, this will make you question why! Happy viewing!
Online shopping is a 24 hour experience, so it’s no surprise to learn that according to Google Shopping search data for July through September 2014, one third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. While this may not surprise you, it’s…
In this week's Friday video Ryan Merkley gives a TED presentation showing off Popcorn Maker - a web based tool for creating more interactive videos. The tool is a few years old and lets you add maps, images, overlays and other things to create updatable, interactive videos rather than the static…
This week's Friday video is some light fun from YouTuber Thoughty2. Did you know that more content is uploaded to YouTube in 60 days than all 3 Major U.S. TV networks have generated in the past 60 years? Or that YouTube started out life as a dating website? Thoughty2 manages to cram…