What is Watch Time? Watch time is the main metric that YouTube’s algorithm uses when deciding on how high it should rank your videos. This is both the length of time people spend watching your video and the length of time people spend on YouTube after watching it. Why Watch…
There's a wealth of information out there about what you should be doing to optimise your video for YouTube’s search rankings. It can be a challenge just trying to read through all this information and apply it to your videos, but to make matters worse, not all of it is…
Engagement metrics measure your ability to captivate your audience and keep them glued to your videos, but it’s an often overlooked part of video marketing.
In this post we’ll take a look at what engagement actually means, how to measure it accurately, and actionable tips for improving it…
Creating regular content is great for your website, but sticking to a regular content schedule means consistently coming up with good ideas for your posts. But brainstorming is hard and it is difficult to know where to begin sometimes. Well, whenever you are struggling you can always come back here…
So you've made your video and threw it up on your website or on YouTube to wait for the views to roll in. Now it’s a little while later and you’re stuck wondering why no one is watching your video. Well, don’t worry, we’re here to help with the 4…
We all know video is fantastic for improving conversions. If you’re reading this chances are you’ve heard all the stats about how this or that company improved their conversions rate by 2 million percent. All of these impressive stats might leave a lot of people wondering why their videos haven’t…
Video has huge benefits for email marketing, it increases your click through rates (Forrester, 2010) and decreases your subscriber opt outs (Eloqua, 2010). But just how do you go about including video into your email campaigns? Well, there are 2 main ways to do this: Embed or link. We’ll go…
Video Transcipt: When approaching your first online video, there’s a few important considerations that will have a massive impact on how successful your project is. After watching this video, you’ll be aware of some of the key things that can make or break your first production... The Objective Your…
Talking in front of the camera can be a really daunting experience, it’s something that doesn’t come naturally to most people, even those who are used to speaking to a room full of people. After all we haven’t evolved to converse with inanimate objects, apart from the occasional rant at…