In this week's Friday video Ann Handley from MarketingProfs talks about the importance of using calls to action in your videos, as well as giving an example of one of her favourite uses that she has seen. In this video Ann gives a quick overview of the benefits of calls…
In this week’s Friday video Clay Collins discusses two really useful tips to help you increase your video conversion rate. Conversion rate is one of the most undervalued areas of video marketing, but it’s an area where small improvements can have a massive impact. So next time you’re producing a…
We recently wrote a post detailing ways you can make money through online video. One of the downsides of writing a post like that is that it’s difficult to go into real detail on each point. That’s why in this post we are going to take a deeper look at…
In this week's Friday video Ryan Merkley gives a TED presentation showing off Popcorn Maker - a web based tool for creating more interactive videos. The tool is a few years old and lets you add maps, images, overlays and other things to create updatable, interactive videos rather than the static…
This week's Friday video is just up on our YouTube channel and talks about how to get your company branding into your YouTube descriptions. A little while ago we did a video on How To Brand Your YouTube Videos and we promised we would do videos which expanded on the points mentioned in that…
Before you invest time into creating a video, you want to know that people are going to care about what you’ll be saying. That’s why you need keyword research. If you’re new to keyword research, there’s some great beginners guides here and here. But for the purposes of this post…
In this week’s video, Sam looks at a simple trick to improving one of the most important metrics that any online marketer tracks - conversion rate. In most cases, a small increase to your conversion rate can have a massive impact on leads/sales driven through the site, so it’s well…
In this post we’re going to look at how to recover your YouTube account once you have deleted it. Just a quick point on terminology before we get into this post. There is a difference between a YouTube account being deleted and terminated. A deleted account is something that you…
Closed captions, or subtitles are great ways to get your video in front of a wider audience. Without these captions deaf people or people who can’t speak the video’s language can’t get the full benefit of your video, and almost certainly wouldn’t watch it without subtitles. If you don’t know,…
The title of your video is important. It’s important for searchers and search engines. Along with your thumbnail it is one of the only things a person on YouTube will use to decide whether to watch your video. And before YouTube has any information from users it uses your title…