When it comes to conveying your message to your audience, video is one of the most effective mediums you can use. While the internet has always been primarily text based, with technology developing and video now accessible to everyone, that's rapidly changing. Video is becoming one of the most important…
In this week’s Friday video Clay Collins discusses two really useful tips to help you increase your video conversion rate. Conversion rate is one of the most undervalued areas of video marketing, but it’s an area where small improvements can have a massive impact. So next time you’re producing a…
This week's Friday video is narrated by Dr. Robert Cialdini and Steve Martin. The video talks about 6 fundamental principles in the science of persuasion and provides some thought provoking points for anyone wanting to create persuasive video. Happy Viewing!
In this week’s video, Sam looks at a simple trick to improving one of the most important metrics that any online marketer tracks - conversion rate. In most cases, a small increase to your conversion rate can have a massive impact on leads/sales driven through the site, so it’s well…