5 Ways To Sell Video Marketing To Your Boss

  • Post category:Marketing

So, you know your company needs video. All your competitors have it and it looks and works great for them. There is just only one thing stopping you from going right ahead and killing it at video marketing. And that’s your boss. But don’t worry, we’re here to help with…

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The Top 5 Greatest Video Marketing Fails

Who doesn’t love a good laugh at other people’s expense? With that in mind let’s have a quick run-down of the 5 worst video marketing fails. 5. Ragu - What’s it like when dad cooks dinner? It seems crazy that when Ragu started this campaign in 2011 they didn’t see…

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What a Video Sitemap is and How to Create One

Before I get into how to create a video sitemap first I will explain a bit about what a sitemap is and what it is useful for. If you’re already confident on this point then just scroll down to the section below to get straight into the nitty gritty.  …

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What Online Video Marketing is and Why You Should Care

  • Post category:Marketing

A question which comes up a lot is what Online Video Marketing actually is. Well the definition of it is very simple but quite broad. It is essentially using video to promote your business, product or service. This encompasses a lot of things, for example, that viral video that everyone…

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What InVideo Programming is and How to Use It

InVideo Programming is a great free feature you can get for your YouTube videos that allows you to do 3 things: Feature another video in all of your videos Add a logo / watermark to all of your videos Add a short intro clip to all, or a selection of…

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How to Use Video to Improve Conversions

We all know video is fantastic for improving conversions. If you’re reading this chances are you’ve heard all the stats about how this or that company improved their conversions rate by 2 million percent. All of these impressive stats might leave a lot of people wondering why their videos haven’t…

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The 2 Best Ways to Add Video to Your Email

Video has huge benefits for email marketing, it increases your click through rates (Forrester, 2010) and decreases your subscriber opt outs (Eloqua, 2010). But just how do you go about including video into your email campaigns? Well, there are 2 main ways to do this: Embed or link. We’ll go…

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