A little while ago I wrote a post detailing the biggest YouTube SEO Myths. This week I’m following it up with a few, more general myths about video SEO as a whole, not just specifically YouTube. So let’s get into it: 1. Videos need to be short Like many…
This week's Friday video is just up on our YouTube channel and talks about how to get your company branding into your YouTube descriptions. A little while ago we did a video on How To Brand Your YouTube Videos and we promised we would do videos which expanded on the points mentioned in that…
When most businesses decide to bring video into their online marketing mix, they often approach it with the mindset of developing a big production video, often with the hope of it going viral. There’s been budget allocated towards getting something developed, and it becomes one big project. But this is…
Before you invest time into creating a video, you want to know that people are going to care about what you’ll be saying. That’s why you need keyword research. If you’re new to keyword research, there’s some great beginners guides here and here. But for the purposes of this post…
If you’ve got a website, one of the most important areas to measure is your conversion rate. This is the percentage of people that come to your site and carry out a desired action - whether it be a purchase, filling in a contact form, or signing up to the…
Engagement metrics measure your ability to captivate your audience and keep them glued to your videos, but it’s an often overlooked part of video marketing.
In this post we’ll take a look at what engagement actually means, how to measure it accurately, and actionable tips for improving it…
Our list of the best video marketing blogs and resources Video marketing is a dynamic industry, and things change quickly. Staying up to date with developments, and trying to make sense of what you should be doing can be daunting. We’re fairly new to the video marketing game, which means…
Creating regular content is great for your website, but sticking to a regular content schedule means consistently coming up with good ideas for your posts. But brainstorming is hard and it is difficult to know where to begin sometimes. Well, whenever you are struggling you can always come back here…
One of the biggest complaints about video marketing is that it is too expensive for the majority of small business to be able to afford. To prove all these naysayers wrong here is a list of 5 great viral marketing that wouldn’t cost too much to replicate. Serena Software –…
So you've made your video and threw it up on your website or on YouTube to wait for the views to roll in. Now it’s a little while later and you’re stuck wondering why no one is watching your video. Well, don’t worry, we’re here to help with the 4…