We’ve all seen the related videos on YouTube, they’re the recommendations which appear on the side of the website and also at the end of a video and look a bit like this: They’re pretty difficult to miss YouTube uses these recommendations to get people to continue watching as many…
In this week's Friday video Ann Handley from MarketingProfs talks about the importance of using calls to action in your videos, as well as giving an example of one of her favourite uses that she has seen. In this video Ann gives a quick overview of the benefits of calls…
When it comes to conveying your message to your audience, video is one of the most effective mediums you can use. While the internet has always been primarily text based, with technology developing and video now accessible to everyone, that's rapidly changing. Video is becoming one of the most important…
This week’s Friday video comes courtesy of Vidyard’s Video Marketing Institute. There’s some great stats on the growth of video and how it’s being consumed. If you haven’t yet started with video, this will make you question why! Happy viewing!
Online shopping is a 24 hour experience, so it’s no surprise to learn that according to Google Shopping search data for July through September 2014, one third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. While this may not surprise you, it’s…
So you want to use video to start making either you, or your business some more money? Well, it’s not as simple as it might seem. Before you even begin to create videos you’ll need to decide on what method your videos are going to use to make that money.…
Our first Friday video of 2015 is brought to you by Tim Schmoyer of ReelSEO. In this video Tim looks at Instagram's Hyperlapse app for creating and sharing time lapse videos cheaply. The video gives some great ideas for how you can use these time lapses in a creative way for your video marketing.…
In this weeks Friday video, Chris Anderson discusses the potential that online video has to revolutionise the way we learn and innovate. He discusses how online video simplifies the sharing of ideas and skills that have previously been hard to demonstrate, and the opportunities this creates for people and organisations…
Playlists are a fantastic YouTube feature, and one that a lot of video marketers ignore - probably because they don’t understand what benefit they can get from them. For those who don’t know, playlists are a way of grouping together similar, or related videos so that they can be watched…
This week's Friday video is another from our YouTube channel. This one is about how to add a three second branding intro to the beginning of your YouTube videos. This is the second expansion video we have done from the original video on How to Brand Your YouTube Videos, the…