6 Great Ways to Brainstorm Effective Content

Creating regular content is great for your website, but sticking to a regular content schedule means consistently coming up with good ideas for your posts.

But brainstorming is hard and it is difficult to know where to begin sometimes. Well, whenever you are struggling you can always come back here and check out these useful starting points for brainstorming your content.


1. Keyword Research Tools

These are tools which tell you the popularity of keywords that people are searching for. You give the tool a keyword that is relevant to your product, service, industry, site, etc. and the tool will give you a list of popular related search terms.

Keyword researchThere are a few keyword research tools out there but my favourite is Google’s Keyword Planner which can be found in your adwords account (You don’t need to spend any money to use it).


Pro tip – In the Google Keyword Planner there is an “include” box which will limit your results to only search terms that include the words you put in this box. For brainstorming content try adding in question words such as “who, what, how” as well as some common adjectives for content such as “best, funny, worst”.


2. Look at Quora Topics

Quora is a great question and answer site that has the benefit of being more professional than Yahoo answers, meaning you don’t get so much trash.

quora content marketingFollowing topics related to the content you want to be writing about is a great way to keep abreast of changing topic popularity, as well as giving you ideas for new posts.

Another great way of getting ideas from Quora is to use the search bar this will give you a list of questions which are almost made for new posts.



3. Google Trends

Google Trends gives you a collection of hot topics right now to see what people are talking about, this can be useful if a piece you want to write can be relevant to a popular event or person. However, Trends also gives you the option to search for a topic and it will give you popular related searches as well as information about whether searches are trending up or down and a graph for the history of that trend.

This is all really useful stuff, especially if you want to write a time sensitive piece about current news.


4. Customer Feedback

It doesn’t matter whether this is feedback that people have been giving you on social media or in the comments section of your posts or something they have emailed to you. This is possibly the most useful piece of information you can have for content planning as this is your target audience telling you exactly what they want to see.


5. Buzzsumo

This is a great tool for brainstorming. Just head to their homepage, type in your topic and BuzzSumo will come back with the most shared items on social media that are relevant to your topic. There are more features but I won’t go into those here.

Checking out what has worked well for other people is a great way to find some content that people will love to read and share.


6. Ubersuggest

This is a very popular Google Suggest scraper tool. As you may or may not know, the autocomplete searches that appear under your search in Google appear there in popularity order.

What Ubersuggest does is returns you the 10 autocompleted searches for your entry as well as the 10 autocompletes for your entry + “a” as well as your entry +”b” etc. This leads to such a treasure trove of popular searches around your topic, that you can’t possibly run out of content ideas from this.


So next time you find yourself blankly staring at the blinking cursor, don’t sit there doing nothing. Open up this page and try out some of these tips to get those creative juices flowing.


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