Before you invest time into creating a video, you want to know that people are going to care about what you’ll be saying.
That’s why you need keyword research.
We’re going to be looking at some extra tricks you can do to improve your current keyword research and make sure you are getting all the relevant keywords you can find.
Where keyword research fails
The intention of keyword research is to find out the popularity of certain keywords.
Where this tends to fall down is that it only suggests popularity of keywords you ask for, or ones very closely related to those.
For example, here are the results for the keyword “sports gear”:
As you can see, if you are looking for synonyms or related words, then keyword research tools generally have little to offer.
So to help you out, we’re going to look at a few ways you can broaden your research to cover a wide range of keywords.
Look up related words
First things first, use a thesaurus. This may sound obvious, but it’s often forgotten. People expect their keyword research tool to show them related words, but this is often not the case.
A thesaurus is great for when you know exactly what you want to be targeting, you just want to know how to phrase it.
However a lot of the time, especially when your objective is creating useful content, the intention of your keyword research is to find out what popular search terms exist around your topic.
In this case you don’t want synonyms, you want terms related to your topic.
There is a great free tool for doing this called WordStorm which maps out words related to your topic.
This is a good way of making sure that you plug as many related words into your keyword planner as possible, because the best way to get a good idea of relevant keyword volumes is to have a wide range of potential keywords.
Make autocomplete go the extra mile
Autocomplete is a great way to get to get keyword ideas as it’s based on actual searches people perform.
The normal way people use autocomplete is to plug in their keyword and see what Google suggests.
But there is an extra way that it can work for you.
If you use the underscore character in a search then autocomplete will fill that gap with suggestions.
Check out the example below to see how you can make this work for you. .
Check out what your competitors are targeting
Perhaps you’ve seen the box in the Google Keyword Planner tool that lets you pick keywords based on a landing page?
This box is useful enough as a way to find good keywords to target with your own landing pages.
But there is an added benefit. If you have a competitor that you think is doing well or a site that you would like to emulate then you can plug that into the box and Google will tell you what keywords they are targeting and how popular those search terms are.
Use the Keyword Planner for content titles
There’s another box in the Keyword Planner which is easily overlooked and that’s the Keywords to include box.
While this box is usually used for excluding irrelevant search terms from the generated search term list, there is a way you can use this for your content planning.
A lot of the time when you think about what content would be useful or engaging to your audience, there are certain common features to the titles you would come up with, such as:
- How to export contacts from iPhone
- The worst examples of management speak
- Where to eat in London
You can use the fact that a lot of titles contain at least one word from a small set that includes” who, what, where, when, why, how, which, best, funny, bad, worst, etc.” and plug this into your keyword planner’s include box.
What will come out is pre-made titles for you telling you directly the type of content that people want to see.
I hope you found these tips to turbo charge your keyword research useful. If you have any great tips that you think we’ve missed then include them in the comments section below.