Video Marketing and Optimisation Blog - News and Articles

The Best Microphones for Podcasting

Post published:April 19, 2021
Post category:Podcasts

Looking for the best podcast microphones? This article will talk you through everything you need to know.

A Video is Not Worth 1.8 million Words

Post published:May 5, 2020
Post category:Video

As I was writing our recent post about including video in your email marketing campaigns I was looking for some statistics to start it off. One statistic which I stumbled across time and time again was that one minute of video is worth 1.8 million words. To give you an…

How to Prevent Related Videos From Stealing Your Viewers

Post published:May 4, 2020
Post category:Marketing Video YouTube

We’ve all seen the related videos on YouTube, they’re the recommendations which appear on the side of the website and also at the end of a video and look a bit like this: They’re pretty difficult to miss YouTube uses these recommendations to get people to continue watching as many…

Friday Video – Using Calls to Action in Your Videos

Post published:May 3, 2020
Post category:Marketing Tips Video

In this week's Friday video Ann Handley from MarketingProfs talks about the importance of using calls to action in your videos, as well as giving an example of one of her favourite uses that she has seen. In this video Ann gives a quick overview of the benefits of calls…

Why Video Is So Effective

Post published:May 2, 2020
Post category:Marketing Persuasion Video

When it comes to conveying your message to your audience, video is one of the most effective mediums you can use. While the internet has always been primarily text based, with technology developing and video now accessible to everyone, that's rapidly changing. Video is becoming one of the most important…

Friday Video – Two Tips for Increasing Video Conversion Rate

Post published:February 13, 2015
Post category:Persuasion Tips Video

In this week’s Friday video Clay Collins discusses two really useful tips to help you increase your video conversion rate. Conversion rate is one of the most undervalued areas of video marketing, but it’s an area where small improvements can have a massive impact. So next time you’re producing a…

The YouTube Creator’s Guide to Sponsored Content

Post published:February 10, 2015
Post category:Tips Video YouTube

We recently wrote a post detailing ways you can make money through online video. One of the downsides of writing a post like that is that it’s difficult to go into real detail on each point. That’s why in this post we are going to take a deeper look at…

Friday Video – 20 Stats on Video Marketing

Post published:February 6, 2015
Post category:Marketing Video

This week’s Friday video comes courtesy of Vidyard’s Video Marketing Institute. There’s some great stats on the growth of video and how it’s being consumed. If you haven’t yet started with video, this will make you question why! Happy viewing!

Using YouTube to Catch Customers When Your Doors Are Closed

Post published:February 3, 2015
Post category:Marketing Video YouTube

Online shopping is a 24 hour experience, so it’s no surprise to learn that according to Google Shopping search data for July through September 2014, one third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. While this may not surprise you, it’s…

Friday Video – Online Video Annotated, Remixed & Popped

Post published:January 30, 2015
Post category:Tips Video

In this week's Friday video Ryan Merkley gives a TED presentation showing off Popcorn Maker - a web based tool for creating more interactive videos. The tool is a few years old and lets you add maps, images, overlays and other things to create updatable, interactive videos rather than the static…